There’s a lot of the same-old in the watch industry these days. Similarities are spread across the market space, and the vast majority of watches in the “micro-brand” space are somewhat lack lustre. You know what, I’ll just come right out and say it. They’re boring. Poor designs. Uninventive. Almost lazy. But then a brand like Audaceone comes out of the woodwork and breathes life into the game again. Here is the SQUARE from Audaceone, a bold, adventurous and extremely refreshing micro-brand you definitely need to keep your eyes on.
At 42mm across and 42mm in length, the SQUARE is not a small watch. Not at all. But while its dimensions may seem overly large, it’s important to note that the SQUARE is actually only 9mm in depth and an astonishing 70 grams. Feather light. Its slim nature is thanks to the SQUARE’s titanium-carbon construct. Fun fact: the carbon frame only weighs 7 grams. Beyond the obvious physical attributes of the piece, I think it’s fantastic that a completely new watchmaker is investing so much time, energy and thought into a case.
The SQUARE is available in two versions. One whose dial is made of a titanium-carbon with blue hour markers, while the other variant has a dial also made of titanium-carbon, but this it has been treated to a DLC coating, giving it a deep matte black look, also with matching blue hour markers and hands. I absolutely love the lug design, the exposed symmetrical bezel screw and the exposed crown. The dial of both versions is also well put together and completes a rather impressive package.
Both pieces are powered by the Vaucher Manufacture Fleurier VMF 3002 automatic calibre, boasting a power reserve of up to 50-hours. It’s an exceptional movement and a far cry from the stock standard Miyota-Sellita variants.
The SQUARE is a very sound timepiece whose aesthetic is not belittled or let down by a sub-par movement, and vice versa. It’s great to see a fresh and young watchmaker bring such an advanced, well thought out timepiece, especially considering it’s the first piece from the brand. Each model is available in a limited run of only 60-pieces worldwide, with pricing for the titanium-carbon model at $9,600AUD, while the titanium DLC carbon model comes in at $10,400AUD (both pricing excluding taxes). Head to their website to find out more!